MCP

AI-agent format

Turn customer webinars into case-study drafts

Your customers already told the story on stage; import and draft the case study from their own words.

Product marketerSales, Marketing & Brandlibrary_import_youtube_videorun_youtube_tool
The use case

The problem

The case study you've been chasing for two quarters — the one where the customer's lawyers keep softening every number and the champion keeps postponing the interview — already exists. The customer told the whole story at your user conference: the before-state, the rollout, the numbers, delivered on stage with enthusiasm their legal team never edits. It's on YouTube. It has forty views.

Customer talks are case studies that already cleared the hardest gates: the customer chose to tell the story publicly, in their own words, with specifics. The only thing missing is the format conversion — from an hour of video nobody rewatches into the written asset sales actually uses.

The mechanics

How veridive MCP helps

library_import_youtube_video captures the customer's talk — conference session, joint webinar, panel appearance — into your library, transcript and all. run_youtube_tool converts: blog-post drafts the case study from what was actually said, keeping the customer's arc and numbers; key-quotes pulls the verbatim lines that become pull-quotes — already public, already approved by the act of saying them on stage.

The approval cycle inverts: instead of asking the customer to create and approve a story, you're showing them a draft of the story they told — "you said this at <event>; can we feature it?" Yes-rates transform, legal has little to soften (it's already public), and the case-study backlog starts clearing at the speed of your event calendar.

Step by step

How to run it

  1. 1
    Connect veridive MCP

    One-time setup: add the veridive MCP server to Claude, ChatGPT, Cursor or any MCP client and generate your API key. Takes about two minutes.

  2. 2
    Capture the customer's talk

    Every customer appearance — your events, industry panels, joint webinars — imported and tagged.

    Import this customer talk into my library, tagged '<customer>-story': <video URL> — use veridive's library_import_youtube_video.
  3. 3
    Draft from their words

    The case study structured from the talk: before, rollout, results — customer's phrasing preserved.

    Draft a case study from this talk — problem, solution, results — keeping the speaker's own phrasing and numbers. Then pull the best verbatim quotes separately.
  4. 4
    Close the loop with the customer

    The ask becomes an approval of their own public words — the easiest yes in marketing.

    Format the draft for customer review: their quotes marked as said on stage at <event>, our narrative around them clearly separated.
Before vs after

Problems it solves

  • Case studies die in approval cycles while the customer's public telling sits unused.
  • Champion interviews extract a worse version of the story the stage version already nailed.
  • Customer talks get forty views and zero repurposing — event content evaporates.
  • Legal softens created assets; it has little grip on what's already public.
The payoff

Why it's valuable

  • The hardest case-study gate — customer willingness — was already cleared on stage.
  • Quotes are verbatim and public: pull-quotes without the approval scavenger hunt.
  • The backlog clears at event-calendar speed: every customer talk is a draft waiting.
  • The customer experience improves too — approving their own words beats being interviewed.
Copy & paste

Example prompts

Import this customer talk, tagged '<customer>-story': <URL> — use veridive's library_import_youtube_video.
Case study draft from the talk — their phrasing and numbers — plus verbatim pull-quotes.
Format for customer review: stage quotes marked, our narrative separated.
Questions

FAQ

Do we still need customer approval?

Yes — publishing a case study is a relationship act, not just a rights question. But approving a faithful writeup of their public talk is a categorically easier ask than creating a story from scratch.

What if the talk's numbers are vaguer than we'd like?

Draft with what was said; the review conversation is the natural place to ask 'can we sharpen this number?' Customers often can — and the public baseline makes them comfortable doing so.

Where do we find customer appearances beyond our own events?

Sweep customer names against industry events and podcasts (the press-tour tracking pattern, pointed at customers) — champions often tell your story places you never knew.

Keep going

Related use cases

Run this in your own assistant

Connect the veridive MCP server to Claude, ChatGPT or Cursor and paste the prompts above — setup takes about two minutes.