Why Jon Jones & Conor McGregor Don't Fit the UFC White House Card Strategy

Fixed Revenue & Exposure Goals

• 💡 The UFC White House card operates on a fixed revenue model via Paramount Plus, unlike traditional pay-per-view events.
• 🎯 The primary goal of this event is to use the White House as the main attraction to gain new eyeballs and convert them into long-term fans.
• 🚀 This card is designed for exposure to a new audience, aiming to make them hardcore fans, rather than solely catering to the existing fanbase.

The Challenge of Fighter Longevity

• ⚠️ It is uncertain if Conor McGregor will make another walk, and highly unlikely he would fight two or more times in the future.
• 📌 Jon Jones has indicated the White House event is "special," implying he may not fight in other, less prominent locations afterward.
• 📈 The UFC needs to showcase fighters who can be reused and participate in future events to build new fan loyalty and ensure continuity.

Dana White's Business Philosophy

• 🧠 UFC President Dana White focuses on booking "continuation" fights, not "closure" or retirement bouts.
• ✅ He will not feature fighters who are unlikely to participate in subsequent events and promotional tours that follow a major card.
• 💬 The sport emphasizes "what's next," as highlighted by Tom Brady's perspective that past achievements don't guarantee future interest.

Why McGregor & Jones Don't Fit

• 🚫 Neither Jon Jones nor Conor McGregor is expected to fight two or more times in the future, making them poor long-term investments for new fan acquisition.
• 💥 Conor McGregor's immense star power can "suck all the air out of the room," making it difficult to build other emerging stars on the same card.
• 💰 The UFC needs fighters on this high-visibility card who can provide a monetized return through future performances and appearances, which these two are unlikely to deliver.