Lululemon Faces Backlash for See-Through Yoga Pants Blame

Lululemon's "Get Low" Pant Controversy

• 👖 Lululemon pulled its "Get Low" training tight, priced at $110, after customers complained the pants were see-through when bending or squatting.
• 🎯 The company's investigation concluded that the issue stemmed from customers buying pants that were too small.

Brand Director's Recommendations

• 💡 A brand director suggested customers were being "too optimistic" about their pant sizes and recommended buying larger sizes.
• 💬 The director also advised wearing seamless, nude underwear beneath the leggings to mitigate the see-through issue.

Public and Historical Reaction

• 📉 This response has been met with negative reactions, contributing to Lululemon's shares being down 65% since 2023.
• ⚠️ This incident is reminiscent of a similar controversy in 2013 where black yoga pants were recalled for being see-through, and the founder suggested some women's bodies didn't work for the pants.

Lululemon's Future Approach

• 🤝 Lululemon now plans to have in-store educators assist customers in selecting pants that fit properly.
• 🤔 Suggestions from the report include making the pants thicker or adding a lining to prevent transparency issues.