Lululemon Faces Backlash for See-Through Yoga Pants Blame

Lululemon's "Get Low" Pant Issue

• 👖 Lululemon recently pulled its "Get Low" training tight, priced at $110, after customers reported the pants were see-through when bending or squatting.
• 💡 In response, a brand director reportedly told employees that customers were being too optimistic about their pant size and suggested buying larger sizes.

Customer Blame and Underwear Recommendations

• 🤷 The brand suggested that customers were choosing pants that were too small and recommended wearing seamless, nude underwear to mitigate the issue.
• 💬 This approach has been met with negative reactions, with the sentiment that the customer is not always right in this instance.

Historical Context and Brand Struggles

• ⏪ This incident is reminiscent of a similar issue in 2013 where black yoga pants were recalled for being see-through, and founder Chip Wilson suggested some women's bodies didn't work for his pants.
• 📉 Lululemon is facing increased competition, and its shares are down 65% since 2023.

Brand's Proposed Solution

• 🤝 Lululemon now states it wants to have in-store educators help customers pick out pants that do work for them.
• 🤔 Suggestions from the discussion include making the pants thicker or incorporating a lining rather than blaming customer size or underwear choices.