Houston to Host NCA All-Star National Championship: Economic Impact and Venue Details

Major Cheerleading Championship Comes to Houston

• 🏆 Houston has secured a three-year deal to host the National Cheerleaders Association All-Star National Championship for the first time ever, starting next month.
• 💡 This event is described as the "Super Bowl of these cheerleading type competitions."

Economic and Community Impact

• 💰 Officials estimate a total economic impact of roughly $150 million for Houston.
• 👥 The championship is expected to draw 65,000 coaches, participants, media, and families to the city.
• 🏠 Local Houston-based groups, like Hurricane Cheer Athletics, will save on travel and accommodation costs previously incurred in Dallas.
• 🌍 The event is attracting international participants, with teams from the UK already practicing at local gyms.

Venue and Logistics

• 🏙️ The George R. Brown Convention Center will host the event, leveraging its expansion and increased calendar of events.
• 🏟️ For the first time, a major cheerleading championship will utilize the Toyota Center, offering NBA Arena access.
• 🚧 The move to Houston is partly due to construction at the convention center in Dallas.
• 📍 The entire downtown Houston area and the GRB campus are expected to be bustling with attendees.