Denee Pearson: NYX Global Brand President on Inclusion and Beauty Artistry

Leading NYX Professional Makeup

• 🎯 Denee Pearson, Global Brand President of NYX Professional Makeup, discusses her role in leading the powerhouse brand.
• 💖 She describes her arrival at NYX as feeling like "home", highlighting her creativity, upbringing, and experience.

Championing Representation and Inclusion

• ✊ As a Black woman, Pearson feels proud and responsible for ensuring representation has impact.
• 🎨 She focuses on ensuring products serve a wide range of shades and that those featured both in front of and behind the camera are inclusive.
• ✨ Pearson emphasizes that NYX is an artistry brand for self-expression, but also a place for the underrepresented in beauty to find their voice.

Early Passion for Makeup

• 💄 Pearson recalls a childhood love for makeup, often sneaking it despite her mother's disapproval.
• 💡 Her passion solidified during a 2001 internship at L'Oreal, where she realized beauty offered a level of confidence beyond just products.

Major Collaborations and Brand Impact

• 🎬 Under Pearson's leadership, NYX has launched major collaborations with movies like Barbie and stars like Cardi B.
• 📺 The brand's first Super Bowl commercial in 2024 featured Cardi B, showcasing the hand-in-hand relationship between entertainment and artistry.
• 🌟 NYX is described as a brand that offers "everything that you need, every color", being the brand on everyone's lips.