Custom Clothing & Personal Branding with Premier Clothiers CEO Keith Warshawsky

Entrepreneurial Journey & Premier Clothiers

• 🚀 Keith Warshawsky, CEO and founder of Premier Clothiers, has been in the clothing business for 26 years.
• 💡 He took the leap to start his own company in 2009 during the Great Recession, a decision he considers the best he ever did.
• ✅ His business is built on relationships, with many clients staying with him from the very beginning.

Client-Centric Approach

• 🎯 Premier Clothiers offers a wide range of clothing, from socks to suits, available both custom-made and off-the-rack.
• 🏠 Keith provides a convenient service by visiting clients at their office or home, saving them time.
• 🤝 He emphasizes great customer service and integrity, ensuring every client feels valued and happy.

Customization and Style Evolution

• ✨ A unique specialization is custom jacket linings, allowing clients to embed company logos or personal pictures.
• 🤵 He successfully managed a large custom order for a wedding in Italy, outfitting the groom and eight groomsmen from head to toe.
• 📈 Keith adapted to changing fashion trends, selling many jeans during the COVID era and embracing business casual and performance fabrics.

The Power of Personal Presentation

• 👔 Keith advises that dressing the part is crucial for professional advancement, especially for those aspiring to leadership roles.
• 🔍 Custom clothing offers distinctive details like Milanese buttonholes and functional buttons that signal attention to quality.
• 🌟 These subtle custom touches are noticed by successful individuals and contribute significantly to personal branding.