# Watch for topic spikes and escalate

> Scheduled fresh-upload sweeps detect when your keyword's video volume jumps; chat drafts the alert with context.

- For: Analyst
- Category: Agent & Workflow Automation
- MCP tools: deep_search, chat
- HTML version: https://veridive.com/mcp/use-cases/topic-spike-watcher

## The problem

Stories have a video signature: before a topic dominates the cycle, its upload volume moves — explainers appear, commentary channels pick it up, the count of fresh videos mentioning the keyword jumps from two a day to twenty. Whoever watches that gradient hears the story building while it's still a whisper in text media.

Nobody watches gradients manually; watching is a machine's job. A scheduled sweep that counts and characterizes fresh uploads on your watch terms — and escalates only when the pattern breaks — is an early-warning system that costs prompts and pays in lead time, whether the topic is your company, your category or your risk register.

## How veridive MCP helps

**deep_search** with the `today`/`this_week` upload filters is the sensor: each scheduled sweep returns what's new on the watch terms — volume, sources, and what the transcripts actually claim. Comparing sweeps is the detector: today's count and tone against the baseline, drift versus spike.

**chat** is the escalation layer: when the pattern breaks, it drafts the alert *with context* — what jumped, who's driving it, what the new videos claim, why it might matter — instead of a naked "volume up" that still requires the human to do the reading. Quiet days cost a sweep; loud days buy you the hours between the whisper and the cycle.

## How to run it

1. **Connect veridive MCP** — One-time setup: add the veridive MCP server to Claude, ChatGPT, Cursor or any MCP client and generate your API key. Takes about two minutes.
2. **Define the watch and the baseline** — The terms that matter and a first sweep to calibrate normal.

   ```
   Sweep videos uploaded today mentioning <watch terms> — count, sources, and what each claims. This is our baseline; remember its shape.
   ```
3. **Schedule the sweep-and-compare** — Daily (or hourly, for hot topics): new sweep, compared to the baseline, escalate only on breaks.

   ```
   Schedule daily: repeat the <watch terms> sweep and compare to previous days. If volume or tone shifts notably, draft me an alert; otherwise reply 'quiet'.
   ```
4. **Get alerts with the reading done** — The escalation arrives as a briefing, not a metric — what, who, claims, why it matters.

   ```
   For today's spike: summarize what changed, who's driving the coverage, and the main claims — with links to the key videos.
   ```

## Problems it solves

- Topic build-up is visible in upload gradients that no human watches manually.
- Text-media monitoring hears stories after the video layer already moved.
- Naked volume alerts still require the human to do all the reading.
- Continuous vigilance on a risk register doesn't fit anyone's calendar.

## Why it's valuable

- Lead time: the hours between the whisper and the cycle, bought with a scheduled prompt.
- Escalations arrive pre-read — what, who and claims, not just a number.
- Quiet days are cheap; the watcher scales to a whole risk register of terms.
- Flips into crisis-monitoring mode seamlessly when a spike is about you.

## Example prompts

```
Baseline sweep on <terms>: today's uploads, count, sources, claims.
```

```
Schedule daily sweep-and-compare; alert on breaks, else 'quiet'.
```

```
For the spike: what changed, who's driving it, main claims — with links.
```

## FAQ

**How does the agent 'remember' the baseline?**

Via the conversation or your client's memory for scheduled tasks — each run's summary becomes the next run's comparison input. The prompt carries the state; no external infrastructure needed.

**What counts as a spike worth escalating?**

You define it in the instruction — notable volume jumps, new prominent sources, or claim shifts. Start loose, tighten after a week of false positives; the tuning is one sentence.

**How does this relate to crisis monitoring?**

This is the standing sensor; crisis monitoring is the active mode after a spike about you fires. The watcher's alert is often the thing that starts the crisis workflow with those crucial extra hours.

## Related use cases

- [Monitor a crisis as it unfolds on video](https://veridive.com/mcp/use-cases/crisis-video-monitoring.md) — Fresh-upload sweeps plus comment sentiment show how the story and the reaction are moving hour by hour.
- [Schedule a morning intelligence briefing](https://veridive.com/mcp/use-cases/morning-intel-briefing-agent.md) — A scheduled agent checks the connection, sweeps the last day's uploads in your space, and drops summaries before your first coffee.
- [Follow regulation that hits your industry](https://veridive.com/mcp/use-cases/regulation-radar.md) — Filter to fresh uploads from legal and policy channels, then get a grounded brief on what's changing and who says it matters.

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Part of the veridive MCP use-case library: https://veridive.com/mcp/use-cases.md
Server docs for agents: https://veridive.com/mcp.md
