# Track everywhere your exec appeared

> Sweep your executive's appearances, archive them, and keep the quotes-on-record list current.

- For: PR manager
- Category: Media, PR & Comms
- MCP tools: deep_search, library_import_youtube_video
- HTML version: https://veridive.com/mcp/use-cases/press-tour-tracking

## The problem

Your CEO did nine interviews last quarter. You booked six of them. The other three — a conference panel that got uploaded, a podcast recorded months ago and released yesterday, a hallway interview at an industry event — are on the record, quotable, and invisible to you until one of them turns up in a reporter's question you didn't prep for.

Comms teams own the message but rarely the full record of it. The quotes-on-record list — every commitment, number and characterization your executive has made publicly — is the team's defensive perimeter, and it erodes silently every time an appearance publishes without your knowledge. The record is public; the gap is that nobody sweeps it.

## How veridive MCP helps

**deep_search** is the sweep: your executive's name, recency-filtered, run weekly. It catches the appearances you booked *and* the ones that surfaced on their own — the delayed podcast release, the panel upload, the event interview. Evidence snippets show immediately what topics each appearance touched, so triage is a glance.

**library_import_youtube_video** turns the sweep into the archive: every appearance imported and tagged, transcripts included. Now the quotes-on-record list maintains itself from primary sources — searchable when a reporter calls ("has she ever commented on X?"), diffable when the message evolves, and complete when legal asks for everything said publicly about the acquisition. The perimeter stops eroding.

## How to run it

1. **Connect veridive MCP** — One-time setup: add the veridive MCP server to Claude, ChatGPT, Cursor or any MCP client and generate your API key. Takes about two minutes.
2. **Run the weekly sweep** — Everything with your executive's name that surfaced this week — booked or not.

   ```
   Find video appearances by <executive> uploaded this week — interviews, panels, podcasts, anything — use veridive's deep_search.
   ```
3. **Archive what's on the record** — Import each appearance, tagged by exec and quarter. The archive is the comms team's institutional memory.

   ```
   Import these into my veridive library, tagged '<exec>' and '<quarter>': <video links>
   ```
4. **Keep the quotes list current** — After each sweep, update the on-record list — new commitments, numbers, characterizations, with sources.

   ```
   From this week's imported appearances: any new commitments, numbers or notable characterizations from <executive>? Quote them with video and timestamp.
   ```

## Problems it solves

- A third of executive appearances publish without comms knowing — until a reporter quotes one.
- Delayed podcast releases surface months-old statements into today's news context.
- "Has she ever said anything about X?" takes a day of memory-mining instead of a search.
- The on-record list decays silently; its gaps are discovered adversarially.

## Why it's valuable

- The full public record, swept weekly — booked and unbooked appearances alike.
- A searchable archive answers reporter-call questions in seconds, with sources.
- New commitments and numbers get flagged the week they're made, not the week they're quoted back.
- Prep packets improve: the exec sees what they've already said before saying something else.

## Example prompts

```
Video appearances by <executive> uploaded this week, all formats — use veridive's deep_search.
```

```
Import these, tagged '<exec>' '<quarter>': <links>
```

```
New commitments or numbers from this week's appearances? Quoted, with timestamps.
```

## FAQ

**Why sweep weekly instead of relying on our media-monitoring vendor?**

Vendors track mentions in coverage; this tracks the primary appearances themselves — including the long-tail podcasts and panel uploads vendors classify as low-priority. It's the layer between clipping services and nothing.

**Can it cover several executives?**

One sweep per name, same cadence — the archive tags keep them separate. Most teams cover the CEO plus whoever else does media regularly.

**What does the archive make possible later?**

Everything downstream: message-consistency analysis, prep dossiers, legal's 'all public statements' requests, and the quarterly what-did-we-say review. See the spokesperson-analysis use case for the next step.

## Related use cases

- [Analyze how your spokesperson actually lands](https://veridive.com/mcp/use-cases/spokesperson-message-analysis.md) — Import their appearances, extract key quotes, and check delivered-message vs intended-message drift.
- [Track a rival CEO's every public statement](https://veridive.com/mcp/use-cases/track-a-rival-ceos-public-statements.md) — Surface every interview, panel and keynote where a competitor's CEO speaks, and distill what they're signaling about strategy and roadmap — before it ships.
- [Monitor a crisis as it unfolds on video](https://veridive.com/mcp/use-cases/crisis-video-monitoring.md) — Fresh-upload sweeps plus comment sentiment show how the story and the reaction are moving hour by hour.

---

Part of the veridive MCP use-case library: https://veridive.com/mcp/use-cases.md
Server docs for agents: https://veridive.com/mcp.md