Repositioning never announces itself. No competitor publishes a press release saying "we're abandoning SMBs" or "we're quietly becoming a security company." The pivot happens one word at a time: "easy" becomes "enterprise-grade," the demo persona changes from a founder to a compliance officer, the integration slide gains three logos and loses four.

By the time the repositioning is obvious, they've had months of head start in the segment you both now want. But every step of that drift was recorded — in their launch videos, webinars and demos, dated and public. Line this year's language against last year's and the pivot stops being a hunch your team argues about; it becomes a documented trajectory you can plan against.

library_import_youtube_channel captures the rival's full published record into your veridive library — transcripts included, upload dates preserved. That dated corpus is the raw material: positioning drift only shows up when old and new sit in the same queryable place.

deep_context does the longitudinal read. Scope one question to their older videos, the same question to their recent ones, and compare — or ask for the drift directly: "how has the way they describe their core value changed?" Answers come back with citations to the exact chunk of the exact video, so the finding isn't "our CMO feels they went upmarket" — it's a two-column story with timestamps: the words they used then, the words they use now, and the quarter the switch happened.