# Mine public demos for win/loss signals > Watch how rivals demo the features you lose deals on and get a cited summary of the exact claims they make. - For: Sales leader - Category: Market & Competitor Research - MCP tools: deep_search, deep_query - HTML version: https://veridive.com/mcp/use-cases/demo-mining-win-loss ## The problem The deal went to the competitor again, and the loss notes say what they always say: "they liked the other demo better." Better how? Your rep saw thirty minutes of a rival's pitch through a prospect's secondhand summary. That's the intelligence your win/loss process runs on — rumors about a performance you could just... watch. Because the performance is public. Rivals publish product demos, webinar recordings and conference walkthroughs constantly — the same script, the same claims, the same carefully rehearsed answer to the objection that kills your deals. Their demo strategy is sitting on YouTube, and studying it is the difference between "they position against us somehow" and knowing the sentence your rep needs to preempt in the first five minutes. ## How veridive MCP helps **deep_search** collects the performance tape: a rival's demos and webinars, found at the transcript level, with evidence timestamps that jump you to where they demo *the specific capability* you keep losing on. No scrubbing an hour of webinar for four relevant minutes. **deep_query** turns tape into a scouting report. Ask what claims they make, how they frame the comparison, what they promise about the feature — and it answers across the transcripts with **citations to the exact moments**. Now enablement can build battle cards from what rivals literally say, sales can rehearse against the real script instead of a guess, and the next "their demo was better" has a follow-up: *we know — here's the beat we now counter.* ## How to run it 1. **Connect veridive MCP** — One-time setup: add the veridive MCP server to Claude, ChatGPT, Cursor or any MCP client and generate your API key. Takes about two minutes. 2. **Pull the demo tape** — Search the rival's public demos and webinars, filtered to the capability that decides your deals. Evidence timestamps mark the relevant segments. ``` Find product demos and webinars where shows their — full-length, newest first — use veridive's deep_search. ``` 3. **Extract their claims** — Get the cited claim inventory: what they promise, the numbers they wave, how they handle the hard question. ``` Across these demos: what exact claims does make about , and how do they position against alternatives like us? Cite the moments. ``` 4. **Arm the field** — Turn the findings into rehearsal material — the claims to preempt, the gaps their demo glosses over, the question that makes their script wobble. ``` Based on those claims, draft talk tracks my reps can use: what to preempt, where their demo overpromises, and the questions that expose the gaps. ``` ## Problems it solves - Win/loss intel arrives as prospect hearsay — secondhand impressions of a demo nobody on your side has seen. - Rival demo recordings are public but long; the deal-deciding four minutes hide in hour-long webinars. - Battle cards drift out of date while competitors iterate their pitch every quarter. - Reps rehearse against imagined objections instead of the actual competitor script. ## Why it's valuable - Your team studies the same demo your prospects see — the information asymmetry flips. - Every claim in the scouting report is cited, so enablement content survives scrutiny. - Re-running the sweep after their releases keeps battle cards synced to their current script. - Loss reviews get specific: not "their demo won," but which beat of it — and the counter you now train. ## Example prompts ``` Find 's product demos and webinars showing , newest first — use veridive's deep_search. ``` ``` What claims does make about in these demos? Cite the exact moments. ``` ``` Draft rep talk tracks from these findings: claims to preempt and questions that expose their gaps. ``` ## FAQ **Our rivals' best demos happen in private sales calls — does this still help?** The public demo is the rehearsed core the private one is built from: same claims, same flow, same objection handling. You won't see the custom pricing slide, but you'll know the script. **How current does this stay?** Re-run the sweep with a recency filter after their launches or big webinars. New uploads surface as soon as they're transcribable, so battle cards can refresh on their release cadence. **Do I have to name veridive's tools in these prompts?** No — plain language routes correctly on its own. The hint only disambiguates if several search-capable servers are connected to your assistant. ## Related use cases - [Refresh battle cards from rivals' launch videos](https://veridive.com/mcp/use-cases/battle-cards-from-launches.md) — Import each launch, summarize claims, and query the differences — battle cards grounded in what they actually said. - [Build an objection playbook from call teardowns](https://veridive.com/mcp/use-cases/objection-handling-playbook.md) — Public sales-call teardowns hold hundreds of live objections; extract them with key-quotes into a playbook. - [Study which webinar formats actually convert](https://veridive.com/mcp/use-cases/webinar-format-analysis.md) — Compare formats across your industry's public webinars and get a cited read on what holds attention. --- Part of the veridive MCP use-case library: https://veridive.com/mcp/use-cases.md Server docs for agents: https://veridive.com/mcp.md